How will the food industry develop in 2022? ADM releases 8 major consumer trends

Archer Daniels Midland (ADM) is a leader in the global nutrition field. On October 19, 2021, the company released the latest annual global consumer trend list based on data research on the Outside Voice consumer insight platform.

Brad Schwan, ADM’s vice president of category marketing, said in a press release: “Due to the new crown epidemic, consumers are living in a turbulent environment and their lives have been disrupted. This has prompted forward-looking brands to develop new solutions. To help consumers establish a sense of regularity for themselves, their families and pets. We can see that the future trend will range from foods, feeds and beverages that promote intestinal health to degradable packaging of meat and dairy products. Plant-based alternatives."

So, in the new year, 2022, in which direction will the global market develop?

Consumers hope to support their health more actively through diet and lifestyle. The epidemic has brought stress and anxiety into the focus of attention. Outside Voice found that 37% of consumers around the world want snacks to improve their mental health.

Flexible vegetarian diets have become mainstream. It is estimated that by 2035, alternative protein products may account for 11% of the total protein market. COVID-19 has increased people's interest in plant-based foods, and a vegetarian diet is also a healthy way of eating that can meet nutritional needs. In response, food and beverage brands have also broadened the choice of nutritious plant-based foods.

Over time, people have become more aware that the microbiome is the core of health: Outside Voice data shows that 58% of consumers around the world are aware of the potential benefits of microbes in the digestive system to their overall health, and the microbiome Linked to immune health, metabolic health and mental health.

Therefore, consumers are shifting from being passive-seeking solutions to discomfort to being proactive-seeking tailor-made solutions to better support the microbiome.

Consumers’ demand for “clean label” products has changed. Consumers are now looking for products with simple ingredients in order to promote healthy and sustainable lifestyles, thereby increasing their demand for transparency throughout the supply chain. 58% of consumers said that due to the impact of the epidemic, they will pay more attention to the origin of the product.

Consumers' purchasing power is gradually expanding to pet products. Last year, the global launch of "all natural" pet food increased by 41%. Outside Voice also found that in the past year, 30% of pet owners around the world spent a lot of time researching the best pet feed options. Consumers who change their lifestyles and return to work will continue to pay attention to the overall health of their pets.

In addition to pet health, consumers also care about the animals they eat. Major brands have begun to provide relevant data on how animals are raised, especially data related to the use of antibiotics and/or growth hormones. 49% of consumers are willing to pay corresponding premiums for products with high-quality assurance and verifiable safety standards.

Consumers regard sustainable development as an ethical responsibility. 47% of global consumers said that they are now more concerned about sustainable development. This puts forward new requirements for ethical production and procurement practices, such as regenerative agriculture and carbon-negative production.

Today's consumers are more aware of the environmental impact of their consumption and the entire food system, focusing on the use of limited materials and physical waste. 38% of global consumers are willing to pay more for products made with sustainable materials. Consumers increasingly feel that companies should take greater responsibility to reduce energy use and waste from development to disposal.

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